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This Online Privacy Policy describes how First American Bank and its subsidiaries and affiliates (“First American Bank,” “we,” “us,” or “our”) collect, use, share, and protect information when you visit or use our website (www.firstambank.com), our mobile banking application, our online banking service, and any other online services that link to this policy (collectively, our “Online Services”). This policy applies whether you access our Online Services through a computer, smartphone, tablet, or other device.
This Online Privacy Policy supplements our Consumer Privacy Notice, which describes how we collect, share, use, and protect personal information obtained in connection with consumer financial products and services. If you are a California resident, please also review our California Privacy Notice for additional information about your privacy rights.
Our Online Services are intended primarily for users in the United States.
We collect the following types of information when you visit or use our Online Services:
Information you provide to us. We collect personal information you provide when you use our Online Services, such as when you open an account, apply for a product or service, submit a form, or contact us. This may include your name, address, email address, telephone number, Social Security number, account numbers, and other information necessary to provide the products or services you request.
Information collected automatically. As you interact with our Online Services, we automatically collect certain information about your device and activity, including:
- IP address and device identifiers
- Browser type, operating system, and screen resolution
- Pages visited, links clicked, and time spent on our Online Services
- The website or advertisement that referred you to us
- General geographic location (e.g., city or ZIP code derived from IP address)
We collect this information through cookies and similar tracking technologies, as described in the “Cookies and Tracking Technologies” section below.
Information from other sources. We may obtain information about you from third parties, such as credit reporting agencies, identity verification services, public databases, and business partners, and combine it with information we collect through our Online Services.
We use the information we collect to:
- Provide, manage, and service your accounts and the products and services you request.
- Process transactions and verify your identity.
- Prevent fraud and protect the security of our Online Services and your accounts.
- Communicate with you about your accounts, products, services, and offers that may interest you.
- Deliver advertising, including interest-based advertising on our Online Services and on third-party websites (see “Interest-Based Advertising” below).
- Analyze and improve our Online Services, products, and services.
- Comply with applicable laws, regulations, and legal processes.
We may also use aggregated or de-identified information for any lawful purpose.
- Affiliates and subsidiaries: To provide you with products and services across the First American Bank family.
- Service providers: With companies that perform services on our behalf, such as data analytics, marketing, customer service, and technology support, under contracts that require them to protect your information.
- Advertising and analytics partners: With third-party advertising and analytics companies that help us analyze website traffic and deliver relevant advertising, as described in the “Interest-Based Advertising” section below.
- Legal and regulatory recipients: With government agencies, regulators, law enforcement, and courts as required by law, regulation, subpoena, or court order.
- Business transfers: In connection with a merger, acquisition, or sale of all or a portion of our business or assets.
- With your consent or at your direction.
We categorize cookies on our Online Services as follows:
- Strictly Necessary Cookies. Required for the website to function properly. These cookies cannot be turned off and include cookies for security, authentication, and session management.
- Performance Cookies. Help us understand how visitors interact with our Online Services by collecting analytics data (e.g., pages visited, traffic sources). These cookies do not directly identify you.
- Functional Cookies. Enable additional features and personalization, such as content management, video playback, and enhanced site functionality.
- Targeting Cookies. Set by our advertising partners to build a profile of your interests and display relevant advertisements on other websites. Our targeting cookie partners may include companies such as Google, Meta (Facebook and Instagram), LinkedIn, Microsoft Bing, StackAdapt, and Yahoo, among others. The current list of targeting cookie partners operating on our Online Services, and details regarding their purposes and retention periods, are available through the Manage Cookies icon in the footer of our website. For the avoidance of doubt, where there is any difference between this Policy and the Cookie Settings interface, the Cookie Settings interface will control with respect to cookies and similar tracking technologies.
You may adjust your cookie preferences at any time by clicking the Manage Cookies icon in the lower left corner of our website. Blocking certain cookies may affect your experience with our Online Services.
Third-party advertising partners may collect information about your visits to our Online Services and your interaction with our advertisements using cookies and similar technologies. We do not control these third parties’ tracking practices. For information about the cookies and similar technologies used for interest-based advertising and the choices available to you, please see the “How to Opt Out” section below.
How to Opt Out
You have several options to manage interest-based advertising and tracking:- Cookie Preference Center: Click the Manage Cookies icon in the lower left corner of our website to adjust your cookie preferences through OneTrust.
- Global Privacy Control (GPC): We honor opt-out preference signals sent through the GPC to the extent such signals are technically feasible and recognized by our website and consent‑management platform. Cookies and similar tracking technologies are used as the technical means by which we implement opt‑out preferences for interest‑based advertising and are managed through our cookie consent tool, which allows you to review and adjust your preferences. GPC is a browser-level setting that automatically communicates your opt-out preference to websites you visit. You can learn more and enable GPC at globalprivacycontrol.org.
- Industry Opt-Out Tools: You may opt out of interest-based advertising from participating companies by visiting YourAdChoices.com (Digital Advertising Alliance) or the Network Advertising Initiative.
- Device Settings: You may limit ad tracking through your device settings (e.g., “Limit Ad Tracking” on iOS or “Opt Out of Ads Personalization” on Android).
- Browser Settings: You can set your browser to block or delete cookies. Please note that blocking cookies may limit your ability to use certain features of our Online Services.
These options apply to interest-based advertising described above and may rely on cookies or similar tracking technologies. Your choices will depend on the browser, device, and preferences you use to access our Online Services.
Opt-out preferences are specific to the browser and device you are using. You may need to opt out separately on each browser and device. Even after opting out, you may still see advertisements from us; however, they will not be personalized based on your browsing activity.
California residents should refer to our California Privacy Notice for additional information about rights and opt-out mechanisms specific to cross-context behavioral advertising under the CCPA.
Your State Privacy Rights
Depending on your state of residence, you may have additional rights regarding your personal information, including the right to access, correct, or delete your personal information, and the right to opt out of the sharing of your personal information for targeted advertising.
If you are a California resident, please review our California Privacy Notice for information about your rights under the California Consumer Privacy Act, as amended from time to time, including by the California Privacy Rights Act (“CCPA”).California residents may exercise their CCPA rights by visiting our online privacy request portal or calling (866) 469-0015.
Our Online Services may contain links to websites operated by third parties. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policy of any third-party website before providing your information.
Our Online Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 without parental consent.
We retain information collected through our Online Services for as long as necessary to fulfill the purposes for which it was collected, consistent with our record retention policies and applicable legal and regulatory requirements. Cookie and tracking data are retained for varying periods depending on the type of cookie and its purpose; you may review these details by clicking the Manage Cookies icon in the lower left corner of our website.
We use reasonable physical, electronic, and procedural safeguards that comply with applicable federal and state standards to protect and limit access to your information. No system is completely secure, and we cannot guarantee the absolute security of your information.
We may update this Online Privacy Policy from time to time. When we do, we will post the revised policy on this page with a new “Last Updated” date. Your continued use of our Online Services after any changes constitutes your acceptance of the updated policy.
If you have questions about this Online Privacy Policy, please contact us at:
Email: fabprivacy@firstambank.com
This Online Privacy Policy is effective as of March, 31, 2026.
